Great Web Design Equals Great Sales

You have a fantastic idea for a business online. You know your industry and your products inside and out. You have a great marketing plan and you even shopped around and got the best rates for your merchant account, your shopping cart program for your website and you even calculated the shipping for your products so you got the best deal possible. Then, you bought a domain name, web hosting and your brother-in-law offered to do your website for free which saved you thousands of dollars. 

You held your breath as your site was loaded onto the server and ......nobody came. You can probably go back to two reasons that your site isn't working for you. Number one, the pages on your website aren't targeted so the search engines can index them for relevance. This means if you're selling electric dog polishers on your website, then you should name the specific page with the subject, mention that subject a few times on the page and if you have an image of an electric dog polisher - use the alt text option to describe the image as well because not all web surfers use images when they are checking out web pages. 

If you want the search engines to index your pages properly, give the text robots (called "spiders") food in the form of keywords that pertain to your website So the next person looking on Google for electric dog polishers will find your website. Number two will be a bit more labor intensive to fix. Your website needs to look professional. This means no blinking text, no flashing police siren lights over your specials and sales, no dancing dog graphics; in fact - your site should be as fast loading and low graphic as possible. 

Look at some of the top sites on the internet such as Yahoo, Amazon, and MSN, they all have light backgrounds, graphics are kept small and most of all, their pages are text rich. Don't copy any of these designs for your site but rather learn from then and incorporate those winning techniques on your own pages. You may have to make the hard decision to hire a web designer if you're not proficient in html yourself. You need someone that can make your site clean and fast loading. 

Use graphics on your site but keep them small - offer the option for someone to click and see a larger picture of an item. Also, create a text only page that is a site map listing every single page on your website so people can look up where they want to be quickly and the search engine spiders can index your website just as quickly. Make sure that your shopping cart is easy to use and all the pages work. 

If your sales method isn't easy to use - your customers will go elsewhere where the shopping carts work quickly, are easy to use and don't require a lot of labor intense information giving. Also, put a privacy statement on every page - if you don't sell your customer's information to third parties, let them know. The more people know about your site and what your policies are, the more comfortable they will be doing business with you.

Earn On Offshore Web Design and Development

If you have some experience in web site design and want to make good money you can try acting as IT-outsourcing partner. Learn more what you should know and how to start.

Why offshore web design and development?

Offshore web site design and development help to keep prices at least 3-5 times less, for example, average hourly rate of web development services in USA is $35-75; in UK - $25-50, in Ukraine - $5-20.

How it works?

Typical plan is like that:

• You find a client who needs a web site, ask his/her requirements for the project and send to your offshore partner company.
• The partner makes a proposal and gives you the project estimation basing on his hourly rate, for example, $10.
• You mark up the rate $10/hour as high as you wish (and can - taking into consideration competition in your region, level of demand for web design services, and other marketing factors), for example to $30/hour, and sends the proposal to the client. So if the web design project is estimated on 50 man-hours of work, you charge the customer $1500, from which $500 you pay to your offshore partner company, and $1000 is your profit.
• The partner company works on the project and delivers it to you along with copyright for the work.
• You deliver the site to the customer.

Result - you have a satisfied client and good profit from the marked up price.

How to start?

The first and most important step is to analyze market in your region and decide if it's worth to start this business.

If you already have your own web design company it is easier for you because you already know situation in the market, gain certain reputation, have clients list, etc.
But don't be afraid if you are new to web design business. Believe in yourself and work hard and finally you will be rewarded for all your efforts. As in any type of business, starting the one in web design area, you must ask yourself general marketing questions:

1. Who will be your customers?

2. Why they will order the web design services exactly form you?

3. Where and how they will get to know about you?

Without having clear answers to these questions you shouldn't try to start anything.

The second step is to find trustful and reliable partner - offshore web design company - that will work as "development center" for your business. This company must have good experience in web design and development area, good reputation, top level of customer care and communication. There are many resources in the Internet where you can find necessary information - search engines, web design directories, outsourcing portals.

The 5 Advantages of Web Designs For Small Business

One of the techniques that small scale businesses can use for vigorous marketing is through a good web design in their landing pages. When you launch merchandise through the internet, your aim is to introduce products that will reach millions of people world wide. So, it is essential to have an eye-catching web design to promote your business.

The advantages of building good website design for small business are to:

1. Promote small business world wide Small businesses struggle hard to be recognized in the business world. That's why proper promotion of small businesses should start with a web site design. A web site design with a reasonable price is the only way to promote your business on a global scale. While small business is run for generating profit, and to target the worldwide market.

2. Have faster product consumption for small businesses An important advantage of a good web design is, it permits customers to consider your small business online in a much quicker and suitable way. It boosts visit from potential buyers of your product. The products are often consumed much faster, fetching profits for your business.

3. Directly communicate with customers You webpage allows you to get in touch with people. Plenty of online forums can give you an idea how to make a web design that will profit. A web design is beneficial for a small business since customers can be reached through the website and vice versa.

4. Reduce expenses A good web design can lessen the cost of marketing people to promote your small business. It functions as a store and an advertisement in one. The only expense you have to incur is during the process of conceptualizing and developing the web page. The owner can cut back on costs such as manpower, electric and telephone bills and others.

5. Advertise hard-to-sell products A good Web design helps small businesses to promote hard-to-sell products, through the web page that can reach consumers to all parts of the world.

What is Web Design?

Web design is a method of forming an approach, modeling, planning and executing internet content on the web through markup language which is suitable for web browser interpretation and will executed as GUI or Graphical User Interface. The purpose of a web design is to develop a website which is a group of electronic contents which lies through a web server and current information as well as interactive attributes to the online audience using web pages. These components like text, bit mapped images such as GIF, PNG and JPEG forms may be put on pages that utilizes XHTML, XML or HTML tags. 

Trying to execute more complicated media such as sounds, videos, animations, or vector graphics may necessitate plug-ins like Flash, Java, Quicktime and others. Plug-ins are placed as well on web pages utilizing XHTML,XML or HTML tags. Web site consists of information pertaining to a certain matter or subject. Web development of a website is distinguished though the structure and establishment of web pages that will create a website. Web page includes information wherein the website is established upon. Website may be associated with a book, where the book pages resemble the web pages. 

There are various conditions or design concerns in web design, and for the reason of fast evolution of the Web, new conditions are coming up. To non-commercial websites, the objectives may depend on the preferred exposure as well as the response. For usual commercial sites, the basic features of the web design are the content which is component as well as the information on the website must be significant and related to the website; also it must focus the public which the website is designed with. The web design must me user friendly having an interface that is easy and reliable for navigation. 

Appearance of the website is very essential; therefore the text and graphics must encompass a sole style that runs all over to promote concurrence. The style must be appealing, associated and professional looking. The website should be able to be found on various chief search engines as well as advertisement media. A website usually includes text and images. The initial we page is called index or home page. Several websites utilize the typically known Splash Page. This called Splash Pages may have welcome message, region/language selection or a disclaimer. 

Every web page included in a website is called an HTML content that includes a URL. Once web pages are created, they will be connected with a navigation menu that is made of hyperlinks. Because of rapid browsing speeds, this had brought lesser attention time and then greater challenging online audiences and for this there is reduced rate of the utilization of Splash Pages, specifically where commercial websites involved. After the web design of a website is done, this is needed to be released and uploaded for the audience to see it publicly on the internet. This can be accomplished through an FTP client. Once it has been released, the web developer may utilize a wide range of techniques in order to enhance the traffic.

Eight Steps to Web Design Best Practices

A commercial website is your virtual business residence; it's your online headquarters. If you want to reach the maximum number of visitors and sell to as many people as possible; it's important to practice good web design principles to make sure your site is successful. Many of the people who manage websites aren't aware of the many pitfalls awaiting them when they decide to become web marketers. There is more to a website than meets the eye. The most important principle of web design best practices is knowing what components to use on your website and how to ensure browser compatibility. 

With the new bells and whistles being introduced to make your web experience more enjoyable, it's hard to know what to use and how to use it properly. Here are eight tips for ensuring that your website is up to speed. 

1.) Optimize the images on your website. They make your site load very slowly. Be sure you optimize them using image editing programs so that they have a minimum file size. 

2.) Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content. 

3.) The website navigation menu should be clear and easy to follow so that visitors know how to navigate around your website without confusion. Have clear directions on the navigation of your website. 

4.) Make sure your website complies to web standards at http://www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors. 

5.) Watch the use of scripts on your web pages. Too many scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that. 

6.) Use Cascading Style Sheets to develop your web content; they save a lot of work by styling all elements on your website in one go. 

7.) If you want to have professional web designers build your site, be prepared to spend quite a bit of money to get the job done right. Start with a good professional web template to keep costs down. You can buy WC3 standard templates and contact freelancers to work on your website. That will speed up the process of design and production. You can choose freelance designers from many online sources. 

8.) You could design the website yourself with the help of WYSIWYG software, (what you see is what you get) such as Microsoft Frontpage, HotCoffee, Macromedia Dreamweaver and so on. If you do, remember to view the website on several different computers and on several browsers. Be careful when creating your own site. If you are new and inexperienced, have a professional do the finishing touches to ensure smooth operation of your site for years to come.